Google-informed: Google Analytics (GA) is used for getting overviews of visits to the Gold Scales. No personally identifying data reach the Gold Scales through this reporting. The information gathered is used for rather simple yearly site statistics.
Google Analytics records (1) What website you came from to get here. (2) How long you visit here. (3) What kind of computer you are using - desktop, tablet, or mobile. (4) Quite a bit more.
Google Analytics' tracking information makes it possible to make more informed decisions about design and writing.
The site: The site is informative, non-commercial and well protected by its host NVG at the Norwegian University of Science and Technology (NTNU), which has its main campus in Trondheim.
Personal information in email - name, address, email address and further - to the site manager/owner will be kept confidential.